It probably comes as no surprise to the people who swing by this blog that in a technology led industry like ours the ’state-of-the-art’ and the ’status quo’ get further apart every hour. So it is part of the editors’ remit here to keep up to date with both technology and design. This is a polite way of saying they get to surf the net a lot during render breaks.

This led Simon came up with something interesting the other day from those very smart people over at the Pro Video Coalition in America about the cost of video production. Although the article relates specifically to production the principles transfer happily across to post-production too.

In short it says that you can’t compete on price because someone will always undercut you. So we all need to articulate what it is that makes us different? What makes us worth it? Why come here? Why pay more? Why pay less?

We want to keep this blog as a thinking space more than a selling space, so I won’t give you our answers. But we have definitely asked ourselves these questions and will continue to do so. I hope you have too.