Comments on: Re-evaluating the role of marketing http://www.oakslade.com/blog/web-video/re-evaluating-the-role-of-marketing/ Tips and news from the Midlands' top post production facility Wed, 07 Jan 2009 00:01:42 +0000 http://wordpress.org/?v=2.6.3 By: Carrie Bedingfield http://www.oakslade.com/blog/web-video/re-evaluating-the-role-of-marketing/#comment-3 Carrie Bedingfield Fri, 08 Feb 2008 22:01:53 +0000 http://www.oakslade.com/blog/news/re-evaluating-the-role-of-marketing/#comment-3 This is scary stuff! I'm a CIM member and tend to watch this kind of debate from the sidelines. A recent edition of The Marketer (the CIM magazine) unveiled the new definition of marketing according to CIM which was long, obtuse and didn't really bear any resemblance to the work I do. I think CIM is trying really hard to raise the level of thinking/debate/credibility etc. But the problem is that the membership demographics are not in their favour. This is scary stuff! I’m a CIM member and tend to watch this kind of debate from the sidelines. A recent edition of The Marketer (the CIM magazine) unveiled the new definition of marketing according to CIM which was long, obtuse and didn’t really bear any resemblance to the work I do.

I think CIM is trying really hard to raise the level of thinking/debate/credibility etc. But the problem is that the membership demographics are not in their favour.

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